Hotel Metasearch

What is metasearch and how does it work in the travel industry?

Metasearch is an online system that aggregates real-time pricing and availability from multiple sources, allowing travellers to compare hotel options in one place. In the travel industry, metasearch engines collect data from hotel websites and OTAs to display current rates for properties in a specific destination.

Travellers enter their preferences (destination and dates) and receive a consolidated list of accommodation options with prices from different booking channels. For example, searching for a bed and breakfast in London for three nights will show various hotels with prices from multiple sources.

What are some popular examples of metasearch websites for travel and accommodation?

Popular metasearch websites include TripAdvisor, Google Hotels, Kayak, Trivago, and HotelsCombined. These platforms help travellers compare prices and find competitive deals across multiple booking sites.

How does metasearch work for travellers booking hotels?

Metasearch lets travellers compare multiple hotel offers at once, displaying prices and availability from various sources. When users find a hotel they like, they click through to book directly on the hotel’s website or an OTA’s platform.

Metasearch sites don’t handle bookings themselves; they act as comparison tools that redirect users to booking channels to complete reservations.

What is the difference between paid search advertising and metasearch advertising in travel?

Paid search advertising (SEM) displays text-based ads on search engine results pages, targeting users searching for specific keywords and directing them to advertiser websites. Metasearch advertising focuses on bidding to appear at the top of metasearch results, which are more visual and detailed. When users click metasearch listings, they’re redirected to booking channels like hotel websites or OTAs to complete their reservation.

What are the key benefits of using metasearch advertising for hotels?

Metasearch advertising helps small properties increase online visibility and attract high-intent travellers ready to book. Instant booking features capture direct bookings from these ready-to-book guests, allowing you to compete with OTAs and grow your share of direct reservations. Success requires accurate listing information, strategic bidding, targeted campaigns, and a user-friendly website to provide a seamless booking experience.

How much more revenue can be made with bookings from metasearch?

Properties connected to Google Hotel Ads receive around 16% more direct bookings, representing a significant revenue opportunity. Metasearch platforms typically use a pay-per-click model with lower commission fees than OTAs, offering better budget control and higher ROI. By driving direct bookings through metasearch, you own guest relationships from the start, building loyalty that leads to repeat bookings, referrals, and higher long-term revenue. Direct guest communication also enables personalised experiences and reward programmes.

How do I use a metasearch tool with Little Hotelier?

You can add metasearch as a feature within your Little Hotelier booking engine with no separate activation or monthly fee; only a reduced commission compared to OTAs. The service includes three major platforms: Google Hotel Ads, TripAdvisor, and Trivago. After a one-time sign-up, your property is listed on these channels and any future additions.

Who manages and optimises my listings on metasearch platforms like Google Hotel Ads, TripAdvisor, and Trivago?

Little Hotelier automatically manages your listings and bids on metasearch platforms. Our team optimises your campaigns to minimise costs while maximising bookings. You only pay a fee after a guest completes their stay, so your budget isn’t wasted on travellers who don’t book.

What are the costs of using hotel metasearch and what booking results can I expect?

Costs vary, but you can start accepting bookings on metasearch for as little as $1 per day. The result is more direct bookings and completed stays. If you don’t receive any bookings, you don’t pay, so there’s no financial risk.

Can I try Hotel Metasearch for free with no upfront or sign-up fees?

There are no sign-up fees or upfront costs for Hotel Metasearch. You only pay a small fee for each confirmed reservation. Little Hotelier offers flexible monthly pay-as-you-go plans that you can cancel anytime. Get started now. 

How do I set up and launch metasearch ads using Little Hotelier?

Start with your free trial to set up metasearch ads with Little Hotelier. Based on your plan, you’ll either go through a quick online sign-up with step-by-step guidance or work with a professional onboarding specialist.

The smartguide will help you navigate setup and maximise the software’s features. For smooth setup, prepare photos of your property and rooms, a list of room types, and essential property details like contact information.

What kind of support is available during my metasearch setup with Little Hotelier?

You’ll have 24/7 support during and after your metasearch setup. Depending on your plan, support channels include email, online chat, and dedicated phone support. You also have access to the Little Hotelier Learning Centre with helpful guides and answers to common questions.